From Expense to Asset - Making Content Powerful

How to transform content into an asset instead of an expense, and how enhancing the importance of content in an organization drives true business value is the focus of this presentation. Managers and technical communicators increasingly need to show how the expense of creating content can be recovered through business and product revenue. Rather than looking at content as a cost center, we’ll explore ways of attaching value to content and making it into and asset that helps drive revenue. Discussion points include the right use of content, selling your position in the organization as something that has business value, identifying what kinds of content customers are willing to pay for, and how to combat the idea of content as only an expense.

Andrew Wilson is a Business Development Manager at Sakson & Taylor, an Aquent company.  Andrew Wilson began his career in the content services industry in Tokyo where he worked for Flux Software KK as a localization manager between 1988-1993. After returning to North America, Andrew worked for 4 years as Director of Business Development for Vancouver based FMI International, a Canadian-Japanese content development and translation company. Andrew joined ALPNET Inc as Director of US Operations in 1997, where he oversaw US services and contributed to the sales organization. Prior to joining Sakson & Taylor, Andrew ran his own content and localization consulting company, Outport Communications.

Donna Sakson