Letting Go of the Words—Writing Web Content that Works

Each use of your web site is a conversation started by a busy site visitor. How well does your web site converse with the people who come to it?

Come spend the evening with Ginny Redish and see many new examples of web sites that do and that do not hold good conversations with their site visitors. We'll look a little at the content in navigation and search because getting people efficiently to the information that they want is important. We'll spend most of our time on the destination pages, the content that people come to your web site to get. 

As always with Ginny, the evening will be interactive and fun. You'll go home with great practical guidelines for organizing, writing, and designing web pages, as well as familiarity with the research behind the guidelines.

Ginny Redish has been helping clients and colleagues communicate clearly for three decades.  As President of Redish & Associates, Inc., in Bethesda, Maryland, Ginny has worked with many organizations and companies including AARP, American Airlines, Boeing, DuPont, Hermes Software, Hewlett-Packard, Hughes Network Systems, GTE, Marriott, Nokia, Project Hope, and Xerox.

Through consulting, mentoring, and training, Ginny helps her clients make their web sites, documentation, help systems, and applications meet both business goals and customers' needs. 

Ginny co-authored the first book on usability testing (with Joseph Dumas), and she wrote the major book on user and task analysis (with JoAnn Hackos) – teaching techniques that are widely used in companies around the world today.

Ginny's latest book focuses on the challenge of creating successful web content:  Letting Go of the Words – Writing Web Content that Works (Morgan Kaufmann / Elsevier, 2007).  Ginny is a Fellow and former Board member of STC.  She studied Russian at Bryn Mawr College and earned a PhD in Linguistics at Harvard University.